The stats on social media

If you’re in doubt about the impact of social media just take a look at these mind-boggling stats I stumbled across on The Huffington Post:

  • By 2010, Gen Y will outnumber Baby Boomers — 96 percent of them have joined a social network.
  • Social media has overtaken porn as the number one activity on the Web.
  • One out of eight couples married in the U.S. last year met via social media.
  • Years to reach 50 millions users: Radio, 38 years; TV, 13 years; Internet, 4 years; iPod, 3 years. Facebook added 100 million users in less than nine months; iPhone applications hit 1 billion in nine months.
  • If Facebook were a country, it would be the world’s fourth largest, between the United States and Indonesia.
  • The fastest growing segment on Facebook is 55- to 65-year-old females.
  • Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire populations of Ireland, Norway, and Panama.
  • 80% of Twitter usage is on mobile devices. People update anywhere, anytime. Imagine what that means for bad customer experiences!
  • YouTube is the second largest search engine in the world.
  • There are more than 200,000,000 blogs.
  • 54% of bloggers post content or tweet daily.
  • 34% of bloggers post opinions about products and brands.
  • 78 % of consumers trust peer recommendations.
  • Only 14 % trust advertisements.

Amazed?? I was too. Now we can see how monologues have given way to dialogue. Bloggers, tweeters, forum contributors and Facebook groups are now out there readily influencing the public sphere – reading, sharing information, creating content for others and encouraging participation and conversation online.

Reference
Social Media — is it a fad?  by Mike McCready

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