If you’re in doubt about the impact of social media just take a look at these mind-boggling stats I stumbled across on The Huffington Post:
- By 2010, Gen Y will outnumber Baby Boomers — 96 percent of them have joined a social network.
- Social media has overtaken porn as the number one activity on the Web.
- One out of eight couples married in the U.S. last year met via social media.
- Years to reach 50 millions users: Radio, 38 years; TV, 13 years; Internet, 4 years; iPod, 3 years. Facebook added 100 million users in less than nine months; iPhone applications hit 1 billion in nine months.
- If Facebook were a country, it would be the world’s fourth largest, between the United States and Indonesia.
- The fastest growing segment on Facebook is 55- to 65-year-old females.
- Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire populations of Ireland, Norway, and Panama.
- 80% of Twitter usage is on mobile devices. People update anywhere, anytime. Imagine what that means for bad customer experiences!
- YouTube is the second largest search engine in the world.
- There are more than 200,000,000 blogs.
- 54% of bloggers post content or tweet daily.
- 34% of bloggers post opinions about products and brands.
- 78 % of consumers trust peer recommendations.
- Only 14 % trust advertisements.
Amazed?? I was too. Now we can see how monologues have given way to dialogue. Bloggers, tweeters, forum contributors and Facebook groups are now out there readily influencing the public sphere – reading, sharing information, creating content for others and encouraging participation and conversation online.
Social Media — is it a fad? by Mike McCready