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Creating the buzz

Blogs and Journalism Need Each Other by J.D Lasica

This link takes you to an interesting artcle from the Fall 2003  Nieman Reports. Though it may be a little outdated and was discussing blogging when it was fairly new, it raises some insightful points on journalism and blogging and how the two can work hand in hand. Lasica holds the view that niche blogs commit random acts of journalism without even realising it. As the ABC or CNN’s (the article is American) target audience is the general public it may not allows want to cover or feel it is approriate to cover an event, issue or occurance that is only of interest to the small minority. Bloggers therefore become a way for people to access information that is relevent and fresh to them. Continue reading

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