Now, I am happy to confession I am a facebook Junkie and I think that a lot of people would nod in agreement. The other day I nearly sent my friend Sam into a fit when I emailed her some startling news that our mutual friend Jesse had just deleted Facebook as she “wasted to much time on it and need to finish her uni degree”. Sam was shocked. And couldn’t believe the social suicide Jesse had just committed. Sam replied “Some people surf, some read, some even whale watch, but I, I Facebook.” Has Facebook really become a listable hobby? Why are we all so obsessed? And where did it all begin? For me the beginning was MySpace.
Tag Archives: Social media
Everyday I stumble along new facts and stats on social media. Here’s a fascinating video I stumbled across recently…
Story by Matt Rhodes from Fresh Networks
Earlier this year we reported on how Russia is the fourth largest social networking market in Europe. Data from TNS showed that use of social media and social networking in Russia is widespread, making it the fourth largest market in Europe for social networking behind the UK, Germany and France. In part this position is driven by strong local social networking sites, principally Odnoklassniki (Одноклассники), which reports some 30 million registered users, and VKontakte (В контакте) with some 28 million registered users.
These numbers are truly impressive and perhaps the rate of growth in membership of social networking sites in Russia is even more so. But recent research from comScore shows that Russians are the most engaged users of social media in the world.
The research showed that in May this year, 1.1 billion people went online worldwide, and 75% of these visited social networks and online communities. In fact, the typical user of the internet spent 3.7 hours on such sites in May. But users from Russia led the way with the typical internet user in that country spending a total of 6.6 hours ever month on these social media sites. Brazil was second with an average of 6.3 hours per user and Canada was third with 5.6 hours per typical user. These numbers compare with 4.6 hours spent by the typical UK internet user on social networks. And a typical 4.2 hours for people in the US.
By this simple measure, the Russian internet audience appears to be perhaps the most engaged in the world in social networking and online communities. This highlights the danger of focusing on English-language-centric developments in online communities, social media tools and social networks. In Russia, two local sites each reach more than 40% of the entire Internet population in the country. Facebook, by contrast, reaches only 2% of the Russian internet audience.
Some of the most interesting developments in the use of social networks and online communities are happening where the users are most engaged and where the user bases are growing most rapidly. This is more likely to be in the markets where the audience and access is developing quickly. Perhaps we should all look to Russia and Brazil more when we want to know what comes next.
My friend has recently been part of the launch of PRinks, the monthly social get-together for people in the communcations industry, and as as she talks to me about the birth of PRinks, she refreshingly reminds me of the power of online networks to build relationships. It’s also given me an interesting view on traditional networking and where the value of these events lies. Continue reading →
Despite being about America, these recent facts and figures and show the dramatic change in the media landscape. The shift society is taking towards online and social media are nothing short of mind blowing! If you are questioming the power of online then look no further for a inspiration…
Blogs and Journalism Need Each Other by J.D Lasica
This link takes you to an interesting artcle from the Fall 2003 Nieman Reports. Though it may be a little outdated and was discussing blogging when it was fairly new, it raises some insightful points on journalism and blogging and how the two can work hand in hand. Lasica holds the view that niche blogs commit random acts of journalism without even realising it. As the ABC or CNN’s (the article is American) target audience is the general public it may not allows want to cover or feel it is approriate to cover an event, issue or occurance that is only of interest to the small minority. Bloggers therefore become a way for people to access information that is relevent and fresh to them. Continue reading →